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Nonmarket Strategic Management
Paperback
ISBN: 9781138918290
2017
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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
Meer informatie
Formaat1
235 x 155 x 11 mm
Druk
1
Gewicht
291gram
Taal
Nederlands
Verschijningsvorm
Paperback
NUR-code
780
Uitgever
Taylor & Francis Ltd
Verschijningsdatum
01-01-2017
Nur code
780
Isbn
9781138918290
Verschijningsjaar
2017
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